Bc. Anna Khrapach
Master's thesis
Online marketing audit
Abstract:
Analysis and evaluation of the effectiveness of marketing and advertising campaigns are one of the most important tasks for any marketing department. The diploma thesis analyzes online marketing and social media activities in Czech Beads Exclusive online shop of Czech beads and other supplies for handmade. The aim of the research is to evaluate the effectiveness of modern marketing tools for chosen …more
Language used: English
Date on which the thesis was submitted / produced: 27. 3. 2019
Thesis defence
- Supervisor: Ing. Ladislav Pilař, MBA Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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