Crisis Management

Bc. Kateryna Khalyavka

Master's thesis

Abstract:

At present, we clearly see the so-called coronavirus crisis, which has affected many companies around the world. However, it is clear at first glance that some companies are able to turn the crisis into an opportunity. The current situation, which is accompanied by various measures to alleviate the COVID-19 pandemic, is very difficult for many gastronomic companies. The main aim of the thesis was to apply the methods of crisis management on selected business processes of the Manifesto Market, and then to develop the anti-crisis measurements for this company, focused on a diversification strategies. Methods of the STEP analysis, Porter’s model and internal sources analysis are applicated for the business environment evaluation. The check-lists of crisis symptoms were conducted as a part of the consultation with the manager of Manifesto. The most important factories are detected: measures during the Covid-19 pandemic, increasing prices and wages, growing attention from the city administration and investors to the development and innovation of public spaces (competition risk), increase in debt, risk of insolvency. The assessment of crisis factors signals the need to develop an alternative business development plan, which includes diversification of product portfolio.

Keywords

crisis, crisis management, diversification, diversification strategy, risks, coronavirus restrictions

Language used: English

Date on which the thesis was submitted / produced: 1. 4. 2022

Thesis defence

• Supervisor: doc. Ing. Tomáš Macák, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management