Bc. Marko Malach
Master's thesis
Chování spotřebitele na konkrétním trhu
Consumer Behaviour on Specific Market
Abstract:
Magisterská diplomová práce nesoucí název “Chování spotřebitele na trhu Autoškoly ELKO Znojmo s. r. o.” je zjistit chování spotřebitele na konkrétním trhu a na základě těchto zjištění navrhnout zlepšení přínosná pro zmíněnou firmu. K dopracování se k tomuto cíli, bude využita metoda marketingového průzkumu chování spotřebitele. V teoretické části budou vysvětleny pojmy jako je marketing, spotřebitelské …moreAbstract:
The aim of this Master’s thesis called „Customer behavior on Autoškola ELKO Znojmo s.r.o. market“ is to find out consumer’s behavior on this market and according to those facts to suggest contributive improvements for the company. For achieving this goal there will be used a method of customer’s behavior marketing research. There are defined terms such as marketing, consumer behavior and factors affecting …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2016
Identifier:
https://is.sting.cz/th/cxr4j/
Thesis defence
- Date of defence: 23. 5. 2016
- Supervisor: Ing. Jiří Urbánek, Ph.D.
- Reader: Ing. Jitka Veselá
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: Akademie StingSting academy
Master programme / field:
Economy and Management / Business Economy and Management
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