Bc. Richard Holinga

Master's thesis

Multiagentový model vlivu reklamy na tržní cenu při nedokonalých informacích

Multiagent Model of Advertising Effects on Market Price under Imperfect Information
Abstract:
The aim of this thesis is to create a multiagent model, which will be used to examine effects of advertising on market price, considering different market parameterization (cost of advertising, transportation costs, consumer count, barriers of entry, etc.). With knowledge of existing theoretical and empirical literature, the model was created and simulated using software NetLogo. The results of the …more
Abstract:
Cieľom tejto práce je vytvoriť multiagentový model, ktorý umožní skúmať, ako reklama ovplyvňuje tržnú cenu, a to pri rôznej parametrizácii trhu (dopravných nákladov, ceny reklamy, počtu spotrebiteľov, bariér vstupu, a pod.). S využitím dostupných poznatkov teoretickej a empirickej literatúry bol v softwari NetLogo naprogramovaný a odsimulovaný model. Výsledky simulácií boli následne analyzované. Hlavným …more
 

Keywords

multiagentový model reklama tržná cena NetLogo multiagent model advertising market price
 
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 5. 2015
Identifier: https://is.muni.cz/th/kva88/

Thesis defence

  • Date of defence: 17. 6. 2015
  • Supervisor: Ing. Michal Kvasnička, Ph.D.
  • Reader: Ing. Ondřej Krčál, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Quantitative Methods in Economy / Mathematical and Statistical Methods in Economics

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