Bc. Diana Yermukhanova
Bachelor's thesis
Business Cycle Theory and Marketing
Business Cycle Theory and Marketing
Abstract:
The research provides the model for estimation Subaru Motor Russia dealer’s marketing efficiency, taking into account the stage of the Business cycle. According to the analysis, in the framework of the proposed model, Subaru should develop a rule that less efficient dealers receive a detailed efficiency plan based on the analysis of the reasons for poor performance at the certain stage of the Business …moreAbstract:
The research provides the model for estimation Subaru Motor Russia dealer’s marketing efficiency, taking into account the stage of the Business cycle. According to the analysis, in the framework of the proposed model, Subaru should develop a rule that less efficient dealers receive a detailed efficiency plan based on the analysis of the reasons for poor performance at the certain stage of the Business …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2020
Identifier:
https://is.vsfs.cz/th/ocesy/
Thesis defence
- Date of defence: 19. 6. 2020
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: MSc Mirela Moldoveanu
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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