Ing. Elina Soitu

Master's thesis

Online Marketing as a Part of Marketing Communication of a Small Business

Online Marketing as a Part of Marketing Communication of a Small Business
Abstract:
The main aim of this Diploma Thesis is to understand what are the most efficient ways to use online marketing as a part of the marketing communication, and how online marketing communication tools can benefit small businesses in order to gain more engagement and visibility among customers online. The results will be gained by conducting a survey and analysing the online marketing activities of a small …more
Abstract:
The main aim of this Diploma Thesis is to understand what are the most efficient ways to use online marketing as a part of the marketing communication, and how online marketing communication tools can benefit small businesses in order to gain more engagement and visibility among customers online. The results will be gained by conducting a survey and analysing the online marketing activities of a small …more
 

Keywords

Content Marketing Facebook Insights IMC Marketing Mix Online Marketing Online Marketing Optimization Marketing Communication Social Media Marketing.
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier: https://is.vsfs.cz/th/kt9hy/

Thesis defence

  • Date of defence: 9. 6. 2017
  • Supervisor: Ing. Petra Jílková, Ph.D.
  • Reader: Ing. Jiří Šnajdar

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