Bc. Zuzana Salingerová, DiS.

Master's thesis

Marketingová stratégia spoločnosti Cosmotrade spol. s r.o.

Marketing strategy of Cosmotrade spol. s r.o.
Abstract:
This thesis called “Marketing strategy of the Cosmotrade, spol sro company" is focused on the theory and practice of strategic management. The structure of the thesis is divided into three chapters. The first chapter defines and summarizes the theoretical basis of strategic management. In addition, this chapter also outlines definitions of marketing, marketing strategy, marketing backround, as well …more
Abstract:
Predložená diplomová práca ,,Marketingová stratégia spoločnosti Cosmotrade spol.s r.o.“ sa venuje teórii a praxi strategického riadenia. Štruktúra celej diplomovej práce pozostáva z troch kapitol. V prvej kapitole je vymedzená a zosumarizovaná teoretická podstata strategického riadenia. Prvá kapitola sa venuje okrem spomínaného vymedzeniu pojmov ako marketing, marketingová stratégia, marketingové prostredie …more
 

Keywords

marketing marketingová stratégia marketingové prostredie Porterov model analýza hodnotových reťazcov finančná analýza SWOT analýza. marketing marketing strategy marketing backround Porter model analysis of value chains financial analyse SWOT analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 4. 2012
Identifier: https://is.sting.cz/th/b6dw8/

Thesis defence

  • Date of defence: 22. 5. 2012
  • Supervisor: Ing. Andrej Londarev, MBA, PhD.
  • Reader: Ing. Lenka Procházková

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