Strategic Analysis of SKODA AUTO JSC

Marzhan Tussova

Bakalářská práce

Abstract:

The automotive industry has a significant impact on the global and local economy, and Skoda Auto a.s is one of the leading companies in the Czech Republic. This strategic analysis is divided into several parts, including an introduction, theoretical and practical sections, performance and SWOT analysis, scenario planning, and recommendations. The introduction briefly discusses the importance of the automotive industry and introduces Skoda Auto a.s. The theoretical part describes the methodology used for the analysis, while the practical part focuses on economic, social, and historical analyses, as well as performance analysis, highlighting key performance indicators. Scenario planning is used to assess the future well-being of the company, while the SWOT analysis identifies its strengths, weaknesses, opportunities, and threats. Based on the findings, recommendations are made to improve the company's position in the world market.

Keywords

Auto, Strategic management, Analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 12. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 8. 2. 2024
• Vedoucí: doc. Ing. Tomáš Macák, Ph.D.
• Oponent: Olga Regnerová, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration