Robert Tóth
Bachelor's thesis
Franchising a jeho využitie v konkrétnej firme
Franchising and it's utilization in the specific company
Abstract:
This thesis is focused on franchising and its application in a particular company. Main goal of this thesis is comparison of the advantages and disadvantages of franchising as business method, specifically when deciding business form. Thesis is divided into three parts. First part contains explanation of basic concepts related to the theme to better understand the issue. The following is a brief history …moreAbstract:
Práca je zameraná na tému franchising a jeho využitie v konkrétnej firme pričom hlavným cieľom bakalárskej práce je porovnanie výhodnosti franchisingu ako podnikateľskej metódy najmä v prípade rozhodovania podnikateľského subjektu o prechode na franchisingovú formu podnikania. Bakalárska práca je rozdelená do troch častí. V prvej časti sa kladie dôraz na vysvetlenie základných pojmov súvisiacich s …more
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 6. 2015
Identifier:
http://is.vsh.cz/th/13089/vsh_b/
Thesis defence
- Date of defence: 1. 9. 2015
- Supervisor: doc. Ing. Lenka Turnerová, CSc.
- Reader: doc. Ing. Marie Dohnalová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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