Entry strategy of global corporations on the markets of non EU countries (Qatar)

Tom Weihmann

Diplomová práce

Anotace:

Qatar has become one of the richest countries on the planet, thanks to its abundant oil and gas reserves. These resources enable Qatar to invest in the development of its local economy and attract foreign direct investment. Numerous German companies have entered Qatar to capitalize on the country's growth. This thesis aims to provide a market entry strategy for German corporations seeking to enter the Qatari market. The theoretical part comprises a literature review, while the practical part is divided into the results of expert interviews and a SWOT analysis. The findings indicate that there are various modes of entry available to enter Qatar, but a joint venture with a Qatari partner is recommended due to its potential to mitigate cultural differences. In addition to the oil and gas sector, technology, agriculture, and public sector projects present the most promising business opportunities for German corporations.

Abstract:

Qatar has become one of the richest countries on the planet, thanks to its abundant oil and gas reserves. These resources enable Qatar to invest in the development of its local economy and attract foreign direct investment. Numerous German companies have entered Qatar to capitalize on the country's growth. This thesis aims to provide a market entry strategy for German corporations seeking to enter the Qatari market. The theoretical part comprises a literature review, while the practical part is divided into the results of expert interviews and a SWOT analysis. The findings indicate that there are various modes of entry available to enter Qatar, but a joint venture with a Qatari partner is recommended due to its potential to mitigate cultural differences. In addition to the oil and gas sector, technology, agriculture, and public sector projects present the most promising business opportunities for German corporations.

Klíčová slova

Qatar, Germany, Global Corporations, Market Entry Strategy, Mode of Entry

Keywords

Market Entry Strategy, Qatar, Germany, Global Corporations, Mode of Entry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 5. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 6. 2023
• Vedoucí: Mikuláš Pichanič
• Oponent: Ilya Bolotov

Vysoká škola ekonomická v Praze

Magisterský studijní program:
International Management