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Tom Weihmann

Master's thesis

Entry strategy of global corporations on the markets of non EU countries (Qatar)

Entry strategy of global corporations on the markets of non EU countries (Qatar)
Abstract:
Qatar has become one of the richest countries on the planet, thanks to its abundant oil and gas reserves. These resources enable Qatar to invest in the development of its local economy and attract foreign direct investment. Numerous German companies have entered Qatar to capitalize on the country's growth. This thesis aims to provide a market entry strategy for German corporations seeking to enter …more
Abstract:
Qatar has become one of the richest countries on the planet, thanks to its abundant oil and gas reserves. These resources enable Qatar to invest in the development of its local economy and attract foreign direct investment. Numerous German companies have entered Qatar to capitalize on the country's growth. This thesis aims to provide a market entry strategy for German corporations seeking to enter …more
 

Keywords

Qatar Germany Global Corporations Market Entry Strategy Mode of Entry

Keywords

Market Entry Strategy Qatar Germany Global Corporations Mode of Entry
 
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2023
Identifier: https://vskp.vse.cz/eid/89822

Thesis defence

  • Date of defence: 6. 6. 2023
  • Supervisor: Mikuláš Pichanič
  • Reader: Ilya Bolotov

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https://vskp.vse.cz/eid/89822