Marketing communication of Gran Hotel Son Net and proposal for improvement – Pavla Nováková
Pavla Nováková
Bachelor's thesis
Marketing communication of Gran Hotel Son Net and proposal for improvement
Marketingová komunikace Gran Hotelu Son Net a návrh zlepšení
Abstract:
Cílem bakalářské práce je analýza současného stavu marketingové komunikace v Gran Hotelu Son Net a návrh zlepšení. Teoretická část je rozdělena na dvě kapitoly. První kapitola popisuje marketingovou komunikaci. Druhá kapitola se věnuje popisu nástrojů komunikačního mixu. Praktická část se skládá ze tří částí. V první části je představen Gran Hotel Son Net a je provedena analýza současného stavu marketingové …moreAbstract:
The aim of the bachelor thesis is to analyze the current state of marketing communication in the Gran Hotel Son Net and to propose improvements. The theoretical part of this bachelor thesis is divided into two chapters. The first chapter explains marketing communication. The second chapter describes the tools of the communication mix. The practical part consists of three parts. In the first part, the …more
Language used: English
Date on which the thesis was submitted / produced: 12. 12. 2020
Thesis defence
- Date of defence: 8. 2. 2021
- Supervisor: Ing. Hana Volfová, Ph.D.
- Reader: Přemysl Zeman, externi
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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