Business plan for Real Estate Agency in Pardubice

Bc. Karolína Minhová

Diplomová práce

Abstract:

This diploma thesis deals with the business plan issue. The aim of the diploma thesis is the analysis of the establishment of a real estate agency in Pardubice. The first part, theoretical, deals with the real estate market in the Czech Republic, definitions for entrepreneurs and entrepreneurship, what steps a newly-emerging entrepreneur has to follow in order to establish a limited liability company and, last but not least, the business plan. There are also mentioned analyses, which will then be applied in the practical part. The practical part is focused directly on the real estate agency with limited financial resources. There are mentioned analyses such as PEST analysis and SWOT analysis. There is also a detailed marketing plan outlined by the company as well as a financial plan that will result in a financial profit or loss of a real estate agency. At the end of the thesis are summarized the results of the whole diploma thesis.

Keywords

entrepreneur, marketing plan, Enterprise Establishing, Estate Agency, budget, real estate market, financial analysis, profit, Business Plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management