Ing. Rashedul Hoque

Master's thesis

Exploring the consumer intentions on buying organic food

Exploring the consumer intentions on buying organic food
Abstract:
This study explores the aspirations of the foreign people living in the Czech Republic in relation to buying organic food. Businesses and governments alike must comprehend the variables driving consumer behavior as the demand for organic food grows globally. To bridge the gaps in the literature about customers' intentions to buy organic food, I investigate how behavioural objectives are seen in terms …more
Abstract:
This study explores the aspirations of the foreign people living in the Czech Republic in relation to buying organic food. Businesses and governments alike must comprehend the variables driving consumer behavior as the demand for organic food grows globally. To bridge the gaps in the literature about customers' intentions to buy organic food, I investigate how behavioural objectives are seen in terms …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 5. 1. 2024

Thesis defence

  • Date of defence: 30. 1. 2024
  • Supervisor: doc. Ing. Ondřej Částek, Ph.D.
  • Reader: Ph.D. Prateek Kalia

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Business Management / Business Management