Market Analysis for a Corporate Travel Management Company – Irina Denisova
Irina Denisova
Bachelor's thesis
Market Analysis for a Corporate Travel Management Company
Abstract:
This bachelor's thesis examines the topic of commercial tourism as a business plan. The theoretical part of the thesis provides a review of the definition and structure of a business plan, as well as a typology of commercial tourism, role and functions of the corporate travel management (CTM), alignment of information technology (IT) and CTM, importance of sustainability, and the impact of the COVID …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 3. 12. 2023
Obhajoba závěrečné práce
- Obhajoba proběhla 6. 2. 2024
- Vedúci: Jared Daniel Jacques
- Oponent: John McKeown
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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The impact of growth in SMEs on the success of large businesses
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Soubory
Mach, J.
3. 12. 2023
Mach, J.
3. 12. 2023