Fast-Moving Consumer Goods Management

Mgr. Neha Ravindra Bhatt, LLM

Master's thesis

Abstract:

Fast-Moving Consumer Goods Management (A study of the optimization of logistic cross-docking methods in operational efficiency for FMCG sector) This research investigated the enhancement of logistic Cross-Docking strategies in improving operational efficiency within the FMCG sector. A total of 196 participants from various levels of employment, including senior, junior, and management staff, were involved in the study. Descriptive Statistics, Ordinary Least Square, and Pearson Moment correlation techniques were utilized for analysis. The results demonstrated a significant and positive impact of logistic Cross-Docking methods on operational efficiency. Additionally, a noteworthy positive relationship was identified between logistic direct-to-line methods and operational efficiency, as well as between logistic direct-to-customer methods and operational efficiency. Based on the findings, it is recommended that companies promote the adoption of contemporary logistics techniques, encompassing transportation, inventory, and warehousing, while also implementing up-to-date inventory management systems to mitigate issues associated with excessive stockpiling and stock outs during production.

Keywords

Logistics, Supply Chain Management, Cross-Docking Method, Operational Efficiency, Direct-to-line Method, Direct-to-Customer Method, FMCG Sector

Language used: English

Date on which the thesis was submitted / produced: 28. 11. 2023

Thesis defence

• Date of defence: 6. 2. 2024
• Supervisor: doc. Ing. Tomáš Macák, Ph.D.
• Reader: Lukáš Novotný, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Economics and Management