Native advertising – keď sa reklama začne skrývať – Bc. Peter Hrnčiar
Bc. Peter Hrnčiar
Master's thesis
Native advertising – keď sa reklama začne skrývať
Native advertising - when the advertising starts to hide
Abstract:
Our thesis is dealing with newly emerging phenomenon – native advertising. This term was given to ads that mimic visual and textual properties of regular articles. This format is moving in the gray area and blurring the lines between content and advertisements that support it. Studying of this phenomena includes different fields, but we especially concentrate on new media, where the native advertising …moreAbstract:
Témou našej práce je novo sa objavujúci fenomén, ktorým je native advertising. Tento pojem bol vytvorený pre taký druh reklamy, ktorý napodobňuje vizuálne, ako aj textuálne vlastnosti média, v ktorom sa vyskytuje (menovite tlač). Tento formát sa pohybuje v šedej zóne a znejasňuje hranice medzi obsahom a reklamou, ktorá tento obsah spolufinancuje. Štúdium tohto fenoménu zasahuje do viacerých polí, ale …more
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2015
Identifier:
https://is.muni.cz/th/es4kq/
Thesis defence
- Date of defence: 10. 6. 2015
- Supervisor: Mgr. Viktor Pantůček, Ph.D.
- Reader: Mgr. Zuzana Jayasundera
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
General Theory and History of Arts and Culture / Theory of Interactive Media
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