Analysis of sustainable consumption determinants – Ing. Thanh Huy Le
Ing. Thanh Huy Le
Master's thesis
Analysis of sustainable consumption determinants
Analysis of sustainable consumption determinants
Anotácia:
This research aims to discover Ho Chi Minh citizens’ green consumption by identifying what factors influence green food purchase intention and how they positively or negatively affect purchase intention. These factors include attitude, subjective norms, perceived behavioural control, environmental concern, perceived consumer effectiveness. This research also aims to determine what factors positively …viacAbstract:
This research aims to discover Ho Chi Minh citizens’ green consumption by identifying what factors influence green food purchase intention and how they positively or negatively affect purchase intention. These factors include attitude, subjective norms, perceived behavioural control, environmental concern, perceived consumer effectiveness. This research also aims to determine what factors positively …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 7. 1. 2022
Identifikátor:
https://is.muni.cz/th/qrfhx/
Obhajoba závěrečné práce
- Obhajoba proběhla 2. 2. 2022
- Vedúci: doc. Ing. Ondřej Částek, Ph.D.
- Oponent: doc. Ing. Alena Klapalová, Ph.D.
Citační záznam
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Business Management / Business Management
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Analysis of sustainable consumption determinants
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Consumers use and understanding of food label information and effect on their purchase decision: Case study in Accra, Ghana
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Organic Food in Eyes of Young Customers
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Exploring organic food purchasing
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