Ing. Thanh Huy Le

Master's thesis

Analysis of sustainable consumption determinants

Analysis of sustainable consumption determinants
Anotácia:
This research aims to discover Ho Chi Minh citizens’ green consumption by identifying what factors influence green food purchase intention and how they positively or negatively affect purchase intention. These factors include attitude, subjective norms, perceived behavioural control, environmental concern, perceived consumer effectiveness. This research also aims to determine what factors positively …viac
Abstract:
This research aims to discover Ho Chi Minh citizens’ green consumption by identifying what factors influence green food purchase intention and how they positively or negatively affect purchase intention. These factors include attitude, subjective norms, perceived behavioural control, environmental concern, perceived consumer effectiveness. This research also aims to determine what factors positively …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 7. 1. 2022

Obhajoba závěrečné práce

  • Obhajoba proběhla 2. 2. 2022
  • Vedúci: doc. Ing. Ondřej Částek, Ph.D.
  • Oponent: doc. Ing. Alena Klapalová, Ph.D.

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Business Management / Business Management