Business Plan: Mexican Restaurant Prague

Eng. Jesus Sanchez

Master's thesis

Abstract:

The following Diploma Thesis will present the elements, opinions and experiences collected by Jesus Sanchez for the last year and a half in the city of Prague; regarding the feasibility of establishing a new concept of authentic Mexican Restaurant in the city.The information presented is based on Jesus´ direct experiences from working for “Prague Beer Museum”, “Irish Pub”, Mexican Restaurant “El Fosil” and most recently in “Las Adelitas”. These experiences represent a huge advantage in terms of getting to know the market, the industry and the potential new business opportunities in the city. In all of these experiences he had direct contact with a good sample of the Prague´s market, adequate mix of locals, expats and tourists.The great acceptance and interest for the Mexican food in Prague, combined with the lack of authenticity and adequate customer service in this restaurant industry, represent a great opportunity to establish this New Mexican restaurant development. It is clear that, in order to be successful, it is mandatory to elaborate a well structure differentiated concept that provides aggregate value to customers based on authenticity represented by tasty quality food and great customer experience.

Keywords

Experiences, feasibility, advantage, market, business opportunities, sample, authenticity, customer service, development, customer experience

Language used: English

Date on which the thesis was submitted / produced: 11. 4. 2018

Thesis defence

• Supervisor: Ing. Karel Malec, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration