Společenská odpovědnost firem v aplikaci na koncept fair trade – Bc. Mariana Košíčková
Bc. Mariana Košíčková
Master's thesis
Společenská odpovědnost firem v aplikaci na koncept fair trade
Corporate Social Responsibility applied on Fair Trade concept
Abstract:
Cílem předkládané diplomové práce je ukázat možné cesty aplikace konceptu CSR prostřednictvím podpory myšlenky spravedlivého obchodování. Práce má za úkol zjistit, jaké preference mají zákazníci, kteří nakupují zboží s certifikátem Fairtrade, a zdali se obchodníkům vyplatí se takovou myšlenkou zabývat. Výzkum se uskutečnil prostřednictvím dotazníkového šetření. Ve třech různých obchodech s potravinami …moreAbstract:
The goal of this diploma thesis is to show a way how to use CSR by supporting fair trade. The task of the work is to find out the preferences of people who buy FT certificated products and if shopkeepers could benefit from this idea. Three different shops with food in Brno were involved in the research realized in a survey. In this survey, we have approached people who have ever bought anything with …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 12. 2012
Identifier:
https://is.muni.cz/th/jqass/
Thesis defence
- Date of defence: 16. 1. 2013
- Supervisor: Ing. Ondřej Částek, Ph.D.
- Reader: Mgr. et Mgr. Lenka Formánková, Ph.D.
Citation record
Full text of thesis
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studiíMasaryk University
Faculty of Social StudiesMaster programme / field:
Social Policy and Social Work / Public Policy and Human Resources
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