Consumer Behavior: An economical and marketing overview between the actual American and Czech consumer – Jorge Andres Lopez Ramos
Jorge Andres Lopez Ramos
Master's thesis
Consumer Behavior: An economical and marketing overview between the actual American and Czech consumer
Consumer behavior - comparison between the U.S. and Czech markets
Abstract:
Hlavny ucel tejto Diplomovej prace je poukazat prehlad o ceskom spotrebitelskom spravani a o americkom spotrebitelskom spravani zalozeneho na marketingovych parametrov, ekonomickych prvkoch a socialnych dimenziach ktore ovplyvnuju ich vyber nakupu. Tato praca poukazuje rozdielne volby nakupu a preferencie modernych spolocnosti v USA a Ceskej republike a zdovodnenia ktore dovoluju buducim investorom …moreAbstract:
The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and the American Consumer behavior based on the marketing parameters, economic elements and sociocultural dimensions that affect their purchase decisions. This thesis portraits the different purchase directions and preferences of the modern societies in USA and Czech Republic and the reasoning behind them …more
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2010
Identifier:
http://www.vse.cz/vskp/eid/24544
Thesis defence
- Date of defence: 18. 11. 2010
- Supervisor: Bronislava Hořejší
- Reader: Jana Soukupová
Citation record
ISO 690-compliant citation record:
LOPEZ RAMOS, Jorge Andres. \textit{Consumer Behavior: An economical and marketing overview between the actual American and Czech consumer}. Online. Master's thesis. Praha: University of Economics, Prague. 2010. Available from: https://theses.cz/id/dbsqhy/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/24544
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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