Jiří Opatrný
Bachelor's thesis
Cenová mapa produktu Fair Trade
Price Map of Fair Trade Food
Abstract:
Tato bakalářská práce, nesoucí název "Cenové mapy produktů Fair Trade", se v teoretické části věnuje obeznámení se základními tématy týkající se programu Fair Trade. Mezi ty patří základní cíle Fair Trade, historie, fungování mezinárodních organizací a způsob certifikace fairtradových výrobků. Praktická část se zaměřuje na prodej fairtradových výrobků na území České republiky. Byly zjišťovány možnosti …moreAbstract:
This Bachelor thesis titled Price map of Fair Trade products dedicates in theoretical part to basic topics regarding to Fair Trade, like Fair Trade goals, history of Fair Trade, international Fair Trade organizations and certification of Fair Trade products. Practical part focus on seles of Fair Trade products in the Czech republic. All options for czech consumer on czech eshops and certein chain store …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 3. 2015
Thesis defence
- Supervisor: Ing. Štefan Toth
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business and Administration
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