The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market – Emel Kartal
Emel Kartal
Master's thesis
The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market
The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market
Abstract:
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services. In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation …moreAbstract:
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services. In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2013
Accessible from:: 18. 4. 2013
Thesis defence
Citation record
ISO 690-compliant citation record:
KARTAL, Emel. \textit{The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Multimedia Communications. 2013. Available from: https://theses.cz/id/df3p9l/.
The right form of listing the thesis as a source quoted
Kartal, Emel. The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market. Zlín, 2013. diplomová práce (Mgr.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 18.4.2013
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 18. 4. 2013 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikacíPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Multimedia CommunicationsMaster programme / field:
Media and Communication Studies / Marketing Communications
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