Emel Kartal

Master's thesis

The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market

The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market
Abstract:
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services. In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation …more
Abstract:
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services. In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2013
Accessible from:: 18. 4. 2013

Thesis defence

  • Supervisor: Mgr. Milan Hnátek

Citation record

The right form of listing the thesis as a source quoted

Kartal, Emel. The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market. Zlín, 2013. diplomová práce (Mgr.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 18.4.2013

Contents of on-line thesis archive
Published in Theses:
  • Soubory jsou od 18. 4. 2013 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
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Tomas Bata University in Zlín

Faculty of Multimedia Communications

Master programme / field:
Media and Communication Studies / Marketing Communications