Business Development in a Digital World

Andrei Grinin

Bakalářská práce

Abstract:

This thesis explores the impact of digital development on business and the key elements of digital strategy that can help companies succeed in the digital world. The research is divided into two parts: a literature review and a practical study that includes an interview with the Director of Ipsos and a case study of a restaurant located in Prague. The study examines how digital strategy has impacted these businesses and their success. The thesis concludes with key findings and recommendations for other companies looking to improve their digital strategy and thrive in the digital environment. This research provides valuable insights into the impact of digital development on business and the importance of digital strategy for companies to succeed in the digital world.

Keywords

Digitalization, Digitization, Digital transformation, Business strategy, Digital platform, Restaurant, Digital marketing

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 19. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 15. 5. 2023
• Vedoucí: Jared Daniel Jacques
• Oponent: John McKeown

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration