Development of the business plan of a billiard club

Kirill Gutarev

Bakalářská práce

Abstract:

The objective of the thesis was to study how to write a business plan and then implement it into Russian business environment on an example of a billiard club in the city of Izhevsk. The main purpose was to research which components a proper business plan is comprised of important management tool, assisting its readers to assess whether a business venture has an opportunity to enter the market, work through its milestones and prevent and mitigate crisis events.The thesis report consists of a theoretical research on how to found a small- or medium-scope enterprise in Russia and the empirical part represents an actual business plan of a billiard club. First, the author carefully studied on all aspects of business planning. The gathered knowledge was later implied to an exemplary business plan for a new business venture in the entertainment market of Izhevsk.Due to the fact that this thesis report is a project-based study, the main source of information we various business literatures, internet sources and author’s study and work background in the industry. The author hopes that the study will be beneficial for readers, but it has to be taken into consideration, that the study shows an example implemented in a specific business environment.

Keywords

business plan, billiard club, SWOT analyse, strategy plan, marketing plan, competitors, establishment of a new business

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 12. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration