Business Cycle Theory and Marketing

Bc. Diana Yermukhanova

Bakalářská práce

Anotace:

The research provides the model for estimation Subaru Motor Russia dealer’s marketing efficiency, taking into account the stage of the Business cycle. According to the analysis, in the framework of the proposed model, Subaru should develop a rule that less efficient dealers receive a detailed efficiency plan based on the analysis of the reasons for poor performance at the certain stage of the Business cycle, and this plan should be implemented so the improvements should be noticeable for no longer than two quarters of the current year. The developed model helps to systematize the quality control of dealers and not to spend the limited resources of the company on the non-systemic marketing policy. A new marketing strategy for Subaru Motor Russia depended on the business cycle stage should be based on the advised model.

Abstract:

The research provides the model for estimation Subaru Motor Russia dealer’s marketing efficiency, taking into account the stage of the Business cycle. According to the analysis, in the framework of the proposed model, Subaru should develop a rule that less efficient dealers receive a detailed efficiency plan based on the analysis of the reasons for poor performance at the certain stage of the Business cycle, and this plan should be implemented so the improvements should be noticeable for no longer than two quarters of the current year. The developed model helps to systematize the quality control of dealers and not to spend the limited resources of the company on the non-systemic marketing policy. A new marketing strategy for Subaru Motor Russia depended on the business cycle stage should be based on the advised model.

Keywords

Marketing efficiency, business cycle, business cycle stage, model, improvement.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 4. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 19. 6. 2020
• Vedoucí: doc. Giuseppe Maiello, Ph.D.
• Oponent: MSc Mirela Moldoveanu

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication