Proposal of a Business Plan for a Cosmetic Studio

Diana Sokolenko

Bachelor's thesis

Abstract:

Objectives of thesisThe aim of the thesis is to propose a business plan for a new cosmetic studio, to assess the necessary investments, operating and overhead expenses and the expected revenues, regarding the location and competition.MethodologyThe theoretical and methodological basis of the study is the work of domestic and foreign scientists on the problem of compiling and implementing business plans.In the works of B.A. Barinov [6], A.A. Belal [8], V.V. Burov [10], V.L. Gorbunov [14], T.N. Dzhakubova [17], P.I. Orlova [29] considered in detail issues related to the features of a business plan. Detailed descriptions of the main sections of the business plan, their substantive and theoretical justification are offered.The empirical base of the study was regulatory documents, informative resources of the Internet on the issues being studied, and the results of the author’s study.Research methods: systemic, functional and marketing approaches; analytical, statistical, graphical methods.The practical significance of the study is that the results can be implemented to create a Korean cosmetics store in Belgorod.The structure of the final qualification work: the final qualification work consists of introduction, two chapters, conclusion and list of references.The proposed extend of the thesis40-48 pagesKeywordsbusiness plan, operating expenses, overhead expenses, cosmetic services, revenues, competitionRecommended information sources1.Tax Code of Russian Federation 10.30.20172.Aglitsky,I.S. (2014) Economic aspects of optimizing business processes of the functioning of a commercial organization3.Alekseeva,M.A. (2013) Company activity planning4.Markova,I.V. (2014) Analysis of modern methods of business planning5.Akhmetzyanova,E.I. (2014) Problems of taxation of small businesses6.Barinov,V.A. (2013) Business planning : study guide7.Beznosova,A.S. (2013) Theoretical aspects of the formation of a competitive enterprise strategy 8.Belal,A.A. (2015) The main categories of a business plan9.Popov,V.N. (2013) Business process - the foundation of effective entrepreneurship10.Burov,V.V. (2014) Business plan of the company11.Vernikov,V.A. (2015) Startup business planning in the context of attracting venture capital investments12.Vorozhbit,O.Yu. (2014) Entrepreneurial environment as a factor in the interaction of entrepreneurial structures13.Gilmutdinova,F.G. (2014) Organization financial management14.Gorbunov,V.L. (2013) Business planning with risk and project effectiveness assessment : Scientific and practical guide15.Goremykin,V.A., Bugulov,E.R., Bogomolov,A.Yu. (2014) Enterprise Planning16.Gritsuk,R.N. (2015) Features of business planning at Russian enterprises17.Dzhakubova,T.N. (2014) Business plan: calculations by steps18.Dubrovin,I.A. (2013) Business planning at the enterprise : Textbook for bachelors19.Epanchintsev,V.Yu. (2017) On the issue of monitoring a business plan of an investment project20.Zibrova,V.D. (2014) Business Planning at Enterprises21.Idrisov,A.B. (2014) Planning and analysis of investment efficiency22.Ilyin,A.I., Tit,L.M. (2013) Enterprise Planning : textbook23.Lipsits,I.V. (2013) Business plan - the basis of success24.Lyubanova,T.P. (2015) Modernization of production of industrial enterprises of the Rostov region on the basis of strategic and indicative planning25.Lyubushin,N.P. (2013) Economic analysis : a textbook for university students26.Mamonova,V.G., Mamonova,N.V. (2015) Modeling of business processes : study guide27.Medvedev,A.V. (2015) Optimization decision support system in business planning28.Saibel,N.Yu., Mezer,S.D. (2015) Optimization of business processes as a tool to improve the efficiency of the enterprise29.Orlova,P.I. (2013) Business planning : textbook30.Petukhova,S.V. (2013) Business planning: how to justify and implement a business project : practical guide31.Saibel,N.Yu., Saibel,Ya.V. (2014) Entrepreneurial risk: problems of theory and practice32.Troyanova,E.N., Ryzhov,A.V. (2016) Pr

Abstract:

oblems of business planning in enterprises in the context of the economic crisis33.Rozin,M. (2015) Blank Slate Strategy: How to Stop Planning and Start Doing Business34.Romashchenko,V.A. (2014) Financial risks and methods for their assessment35.Savitskaya,G.V. (2014) Analysis of economic activity : study guide. - 6th edition36.Savkina,R.V. (2013) Enterprise Planning37.Savchuk,V.P. (2013) Enterprise finance management38.Sun,V. (2013) Strategic and business planning as the basis of entrepreneurial activity39.Strekalova,N.D. (2013) Business Planning : study guide. Third Generation Standard40.Wilson,T. (2014) Financial Management in Small Business 41.Chuev,I.N. (2013) Comprehensive economic analysis of financial and economic activities: textbook42.Chernikov,A. (2013) Appendix to the Organizational Primer "Methodology for developing a business plan" 43.Kornilov,O. (2016) Calculation of indicators of investment efficiency in ProjectExpert

Keywords

business plan, operating expenses, overhead expenses, cosmetic services, revenues, competition

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2020

Thesis defence

• Supervisor: Ing. Olga Regnerová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics Policy and Administration / Business Administration