Bc. Zubkova Zubkova

Bachelor's thesis

Analýza nabídky cukráren ve vybraném kraji v ČR

Analysis of Products Offered by Confectioneries in a Selected Region in the Czech Republic
Abstract:
Bakalářská práce se zabývá analýzou nabídky cukráren v Praze a jejím cílem je zhodnotit nabídku vybraných cukráren v Praze. Jako dílčí cíl si práce stanoví prozkoumat, jak koronavirová pandemie ovlivnila činnost těchto podniků a poptávku po jejich produktech. S úkolem naplnit tyto cíle je práce rozdělena na tři části: teoretickou, analytickou a návrhovou. První shromažďuje teoretické informace na téma …more
Abstract:
The bachelor thesis deals with the analysis of the offer of confectioneries in Prague and its aim is to evaluate the offer of seven selected Czech companies. As a partial goal, the work aims to examine the impact of the coronavirus pandemic on the activities of these confectioneries and the demand for their products. In order to fulfill these goals, the work is divided into three parts: theoretical …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2022

Thesis defence

  • Date of defence: 7. 6. 2022
  • Supervisor: Ing. Lada Petránková
  • Reader: Ing. Pavel Attl, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomická

Institute of Hospitality Management and Economics

Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management