Evaluating the Effectiveness of a Business's Digital Marketing – Havilah Juliet Guduri
Havilah Juliet Guduri
Bachelor's thesis
Evaluating the Effectiveness of a Business's Digital Marketing
Abstract:
Ever since digital media entered the world of business it opened many ways for social media to be used as a powerful marketing tool. In this thesis, emphasis will be placed on digital marketing. This kind of marketing is different from traditional marketing, therefore different methods and measures of evaluation will be used. The main objective is to assess the relationship the company has with its …more
Language used: English
Date on which the thesis was submitted / produced: 2. 4. 2023
Thesis defence
- Date of defence: 15. 5. 2023
- Supervisor: Jared Daniel Jacques
- Reader: John McKeown
Citation record
ISO 690-compliant citation record:
GUDURI, Havilah Juliet. \textit{Evaluating the Effectiveness of a~Business's Digital Marketing}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/dmg8nh/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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