Co-Branding between Luxury Fashion Brands and Mass Fashion Brands – Svetlana Khaustova
Svetlana Khaustova
Master's thesis
Co-Branding between Luxury Fashion Brands and Mass Fashion Brands
Co-Branding between Luxury Brands and Mass Fashion Brands
Abstract:
Tato diplomová práce se zabývá relativně novým fenoménem spojení luxusních a masových módních značek, totiž jejich co-brandingem. Prostřednictvím zkoumání módního průmyslu jsou označeny specifické a zvláštní vlastnosti každého jeho segmentu, přičemž je věnovaná pozornost tím hlavním - luxusní a masové módě. Rozbor co-brandingu identifikuje příležitosti a hrozby spojené s touto praxí, a dokazuje předpoklad …moreAbstract:
This master thesis investigates a relatively new phenomenon of co-branding between luxury and mass fashion brands. Through exploratory research of the fashion industry with respect to its main segments: luxury and mass fashion, specific and distinctive features of each segment are identified, in order to provide the basis for understanding the practice of fashion and the fashion branding. Further, …more
Language used: English
Date on which the thesis was submitted / produced: 13. 11. 2012
Identifier:
http://www.vse.cz/vskp/eid/62104
Thesis defence
- Date of defence: 18. 9. 2013
- Supervisor: Miroslav Karlíček
- Reader: Markéta Lhotáková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/62104
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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