Stratégia marketingovej komunikácie Obchodne podnikateľskej fakulty – Bc. Erika Žitniaková
Bc. Erika Žitniaková
Bachelor's thesis
Stratégia marketingovej komunikácie Obchodne podnikateľskej fakulty
Marketing communication strategy of School of Business Administration in Karviná
Abstract:
The theme of the bachelor thesis focuses on marketing management of universities. Its main objective is to propose changes and innovate the current marketing communication strategy of The School of Business and Administration in Karviná in order to increase its competitiveness in the university market. The theoretical part of the thesis discusses the issue of marketing management of schools, marketing …moreAbstract:
Téma bakalárskej práce sa zameriava na marketingové riadenie vysokých škôl. Jej hlavným cieľom je navrhnúť zmeny a inovovať súčasnú marketingovú komunikačnú stratégiu Obchodne podnikateľskej fakulty za účelom zvýšenia jej konkurencieschopnosti na trhu vysokoškolského vzdelávania. Teoretická časť práce pojednáva o problematike marketingového riadenie školy, marketingovej komunikačnej stratégií, značky …more
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2024
Identifier:
https://is.slu.cz/th/emrgq/
Thesis defence
- Date of defence: 4. 6. 2024
- Supervisor: doc. Ing. Martin Klepek, Ph.D.
- Reader: Ing. Michal Stoklasa, Ph.D.
Citation record
ISO 690-compliant citation record:
ŽITNIAKOVÁ, Erika. \textit{Stratégia marketingovej komunikácie Obchodne podnikateľskej fakulty}. Online. Bachelor's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2024. Available from: https://theses.cz/id/dot5v7/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaBachelor programme / field:
Marketing / Marketing
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