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Jiří Hruška

Bachelor's thesis

Reklama v oblasti potravin

Advertising of foodstuffs
Abstract:
HRUŠKA, J., Reklama v oblasti potravin, bakalářská práce, Vysoká škola hotelová v Praze 8, Brandýs nad Labem, 27.04.2017, 74 stran Tato bakalářská práce je zaměřená na reklamu v oblasti potravin, konkrétně na zjištění účinnosti jednotlivých forem reklamy a produkt Goufrais. V analytické části je provedeno dotazníkové šetření s dodavateli a odběrateli, dále rozhovor s Filipem Vondryskou, marketingovým …more
Abstract:
HRUŠKA, J., Advertising of foodstuffs, Bachelor´s Dissertation, The Institute of Hospitality Management in Prague 8, Ltd., Brandýs nad Labem, 2017-04-27, 74 pages This Bachelor Thesis is focused on Advertising in the Field of Foodstuffs, specifically to establish the Effectiveness of the Various Forms of Advertising and product Goufrais. In the Analytical part is carried out the Questionnaire Survey …more
 

Keywords

Dodavatelé Goufrais Internet Marketing Odběratelé Reklama
 
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: http://is.vsh.cz/th/12925/vsh_b_a2/

Thesis defence

  • Date of defence: 5. 6. 2017
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: Ing. Štěpán Chalupa

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

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