Jiří Hruška
Bachelor's thesis
Reklama v oblasti potravin
Advertising of foodstuffs
Abstract:
HRUŠKA, J., Reklama v oblasti potravin, bakalářská práce, Vysoká škola hotelová v Praze 8, Brandýs nad Labem, 27.04.2017, 74 stran Tato bakalářská práce je zaměřená na reklamu v oblasti potravin, konkrétně na zjištění účinnosti jednotlivých forem reklamy a produkt Goufrais. V analytické části je provedeno dotazníkové šetření s dodavateli a odběrateli, dále rozhovor s Filipem Vondryskou, marketingovým …moreAbstract:
HRUŠKA, J., Advertising of foodstuffs, Bachelor´s Dissertation, The Institute of Hospitality Management in Prague 8, Ltd., Brandýs nad Labem, 2017-04-27, 74 pages This Bachelor Thesis is focused on Advertising in the Field of Foodstuffs, specifically to establish the Effectiveness of the Various Forms of Advertising and product Goufrais. In the Analytical part is carried out the Questionnaire Survey …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier:
http://is.vsh.cz/th/12925/vsh_b_a2/
Thesis defence
- Date of defence: 5. 6. 2017
- Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
- Reader: Ing. Štěpán Chalupa
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
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