Drawing Inferences from Implied Advertising Claims – Bc. Alena Zapletalová
Bc. Alena Zapletalová
Master's thesis
Drawing Inferences from Implied Advertising Claims
Drawing Inferences from Implied Advertising Claims
Abstract:
The thesis analyses the deceptive nature of advertising within the field of pragmatics. On the theoretical background of relevance theory, it investigates persuasive strategies relying on recipients’ inferential processes which enable advertisers to convey unstated meanings through implied claims. The way persuasion is achieved is illustrated on Harris’ typology of implicatures.Abstract:
The thesis analyses the deceptive nature of advertising within the field of pragmatics. On the theoretical background of relevance theory, it investigates persuasive strategies relying on recipients’ inferential processes which enable advertisers to convey unstated meanings through implied claims. The way persuasion is achieved is illustrated on Harris’ typology of implicatures.
Language used: English
Date on which the thesis was submitted / produced: 23. 1. 2009
Identifier:
https://is.muni.cz/th/curnb/
Thesis defence
- Date of defence: 28. 1. 2009
- Supervisor: doc. Mgr. Jan Chovanec, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature