Koncepcia medzinárodného marketingu, priklady uplatnenia v podniku – Bc. Lenka Sojková
Bc. Lenka Sojková
Master's thesis
Koncepcia medzinárodného marketingu, priklady uplatnenia v podniku
Conception of international marketing, examples of application in the company
Abstract:
The diploma thesis deals with the topic of international marketing in selected company entering foreign markets. International marketing is a dynamically growing discipline, which is an integral part of business experiences and which have to respond to the ever-changing international business environment. The object of this work is to describe and explain the concept of strategy and international marketing …moreAbstract:
V diplomovej práci sa zaoberám témou medzinárodný marketing vo vybranej spoločnosti, ktorá vstupuje na zahraničné trhy. Medzinárodný marketing je dynamicky sa rozvíjajúca disciplína, ktorá je neoddeliteľnou súčasťou podnikateľskej praxe a ktorá musí reagovať na stále sa meniace medzinárodné, podnikateľské prostredie. Cieľom práce je vysvetliť a popísať koncepciu a stratégiu medzinárodného marketingu …moreKeywords
Medzinárodný marketing koncepcia medzinárodného marketingu strategické plánovanie medzinárodného marketingu medzinárodné prostredie formy vstupu na zahraničné trhy globalizácia internacionalizácia spoločnosti International marketing conception of international marketing stratigic planning of international marketing the international environment forms of entry into foreign markets globalization internationalization of companies
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 4. 2013
Identifier:
https://is.vsfs.cz/th/ynura/
Thesis defence
- Date of defence: 18. 6. 2013
- Supervisor: doc. Ing. Anna Klosová, CSc.
- Reader: Ing. Vilém Kunz, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Návrh marketingovej stratégie vybraného podniku
Ingrida Valiašková -
An Analysis of Marketing Communication of Amnesty International
Leila Butskhrikidze -
The role of socio-cultural factors of a selected country for developing marketing communication tools of a selected company: A case study
Barbora Flegelová -
International marketing strategy of Faculty of Economics and Administration, Masaryk University
Daria Borovko -
Cross-cultural Adaptation of Digital Marketing Communications of International FMCG Companies in CEE
Egor Demtsev -
International Direct Marketing of the selected company
Laura Hošek -
International Direct Marketing of the selected company
Kristina Simonova -
International Direct Marketing of the selected company
David Kopřiva TEST