Analýza návštěvnosti webových stránek

Jan Mittner

Bachelor's thesis

Web Analytics

Abstract:

Web analytics ranks among the most essential activities related to web page operation. Precise and timely knowledge regarding hit rate could be a great competitive advantage in relation to other websites. The goal of this work is to present all important aspects of the web analytics. The first chapter investigates the principles of analysis and also the reasons why it is necessary to monitor and assess hit rates. The next section of the work is focused substantially on indicators used when measuring hit rates and possible interpretations of their values. A firm emphasis has also been placed on indicators related to measuring website effectiveness and performance, which is of essential significance today. The content of the third chapter includes the primary approach through which we may monitor and assess hit rate. Part of this also includes an overview of the most frequently used tools with an evaluation of their opportunities, advantages and disadvantages. Next chapters concern a practical model for measuring and assessing hit rate. The first part focuses on comparing the results of various measuring tools; then the second part is a detailed analysis of hit rate for the selected website. The content of the final chapter consists of options for developing internal monitoring applications built on freely available technology. The benefit of this work rests primarily in a clear and extensive explanation for all important indicators, including possible interpretations of their values, and also in practical indicators that could serve as the basic guidelines to follow during analysis and for determining the information on which to concentrate.

Keywords

web analytics measuring tools, web analytics indicators, web analytics

Jazyk práce: Czech

Datum vytvoření / odevzdání či podání práce: 20. 6. 2008

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 9. 2008
• Vedúci: Jan Tichý

Vysoká škola ekonomická v Praze

Bachelor programme / odbor:
Aplikovaná informatika / Informatika