Bc. Iveta Buriánková
Master's thesis
Analýza komunikačního mixu podniku
Communication mix analysis
Abstract:
Předmětem diplomové práce „Analýza komunikačního mixu podniku“ je zhodnocení současného stavu komunikačního mixu vybraného podniku a návrh možných změn a doporučení. Diplomová práce je rozčleněna na teoretickou a praktickou část. V teoretické části se pojednává o marketingu, marketingové komunikaci a o nástrojích komunikačního mixu. Praktická část je zaměřena na konkrétní podnik, kde je objasněna jeho …moreAbstract:
The subject of this thesis, entitled „ Communication mix analysis“, is to evaluate the current state of communication mix of selected company and to propose possible changes and recommendations. This thesis is segmented into the theretical part and the practical part. The first part is concerned about marketing, marketing communications and about marketing communication tools. The thesis then explains …moreKeywords
Marketingová komunikace komunikační mix nástroje komunikačního mixu internetový marketing reklama public relations podpora prodeje osobní prodej Marketing Communications Marketing Communication Mix Marketing Communication Tools Internet Marketing Advertising Sales Promotion Personal Selling
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2012
Identifier:
https://is.muni.cz/th/v053t/
Thesis defence
- Date of defence: 5. 6. 2012
- Supervisor: Ing. Ivana Jašková, Ph.D.
- Reader: Ing. Ladislava Kuchynková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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