Comparison of marketing in India and Czechia

Ing. Rohith Infant Felix Arputharaj

Diplomová práce

Anotace:

The Aim of this thesis is to compare and analyze the marketing strategies of companies in two countries, India and Czech and create guidelines for other companies. Theoretical part broadly explains the nature of the business environment, the general concepts and characteristics of the topic, including the introduction of individual components of marketing mix, strategies and possible barriers. In practical part the thesis will focus on conducting all the necessary analysis needed to understand the marketing strategy of selected companies. The outcome of the thesis will be guidelines helping companies from chosen industry to start in those countries.

Abstract:

The Aim of this thesis is to compare and analyze the marketing strategies of companies in two countries, India and Czech and create guidelines for other companies. Theoretical part broadly explains the nature of the business environment, the general concepts and characteristics of the topic, including the introduction of individual components of marketing mix, strategies and possible barriers. In practical part the thesis will focus on conducting all the necessary analysis needed to understand the marketing strategy of selected companies. The outcome of the thesis will be guidelines helping companies from chosen industry to start in those countries.

Keywords

Market comparison of India and Czechia, External business environment of Nike, Zara and H&, M, their SWOT analysis, comparison of NIKE, M in India and Czechia and recommendations on both markets.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 25. 5. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 31. 8. 2021
• Vedoucí: Ing. Michal Stoklasa, Ph.D.
• Oponent: doc. RNDr. Ing. Roman Šperka, Ph.D.

Slezská univerzita v Opavě

Obchodně podnikatelská fakulta v Karviné

Magisterský studijní program / obor:
Ekonomika a management / Business Economics and Management