Zpět na vyhledávání

Bc. Silvia Chocholáčková

Master's thesis

Community relations v konkrétním podniku

Community relations
Abstract:
The main subject of this diploma thesis is an issue of community relations in the concrete company, concretely the implementation of these activities in company INA SKALICA spol. s r.o. and its relationship with the surrounding community. The goal of the thesis is to find out what kind of relationship the company has with this community, which activities are used and what is the reaction of the community …more
Abstract:
Hlavným predmetom diplomovej práce je problematika community relations v danom podniku, konkrétne realizácia aktivít community relations v podniku INA SKALICA spol. s r.o. a jeho vzťah s okolitou komunitou. Cieľom práce je zistiť, aký vzťah zastáva podnik k okolitej komunite, aké aktivity community relations využíva a ako na to reaguje komunita. V teoretickej časti je popísaný vývoj konceptu public …more
 

Keywords

Community relations stakeholder okolitá komunita organizácia komunikácia podnik INA SKALICA spol. s r.o. surrounding community communication
 
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 4. 2012
Identifier: https://is.muni.cz/th/its1g/

Thesis defence

  • Date of defence: 4. 6. 2012
  • Supervisor: Ing. Klára Kašparová, Ph.D.
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution