Media perception of companies’ CSR initiatives: Exemplary case of adidas x Parley for the Oceans – Kathrin Weber
Kathrin Weber
Master's thesis
Media perception of companies’ CSR initiatives: Exemplary case of adidas x Parley for the Oceans
Media perception of companies’ CSR initiatives: Exemplary case of adidas x Parley for the Oceans
Abstract:
Corporate social responsibility (CSR) has become one of the most relevant topics in the past years, its relevance peaking in September 2019, with the biggest so-called climate strikes happening worldwide. Rising temperatures and the overall climate change became a global issue, threatening billions of people. It is an undeniable fact that calls for action from individuals, governments, and companies …moreAbstract:
Corporate social responsibility (CSR) has become one of the most relevant topics in the past years, its relevance peaking in September 2019, with the biggest so-called climate strikes happening worldwide. Rising temperatures and the overall climate change became a global issue, threatening billions of people. It is an undeniable fact that calls for action from individuals, governments, and companies …more
Language used: English
Date on which the thesis was submitted / produced: 14. 11. 2019
Identifier:
http://www.vse.cz/vskp/eid/80136
Thesis defence
- Date of defence: 19. 6. 2020
- Supervisor: Daniela Pauknerová
- Reader: Eva Kašparová
Citation record
ISO 690-compliant citation record:
WEBER, Kathrin. \textit{Media perception of companies’ CSR initiatives: Exemplary case of adidas x Parley for the Oceans}. Online. Master's thesis. Praha: University of Economics, Prague. 2019. Available from: https://theses.cz/id/eggau3/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/80136
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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