Mgr. Milada Burianová
Bachelor's thesis
The Language of Church Advertisements
The Language of Church Advertisements
Abstract:
This work discusses the language of Church advertisements by examining materials from the USA. The advertisement is not an inherently bad device of consumerism. It can be put into a good use given that its message complies with the Christian philosophy. However, the gap between consumerism and Christianity is broad and might be difficult to bridge. In this paper are investigated two aspects of church …moreKeywords
domain register reklama community spolecenstvi family rodina nabozenstvi propagace kulturni vliv ideologie advertising advertisement church christian ideology USA AIDA faith linguistics symbol space commercial commercial advertising culture protestantism preecher noun verb adjective body copy illustration headline influence
Language used: English
Date on which the thesis was submitted / produced: 28. 5. 2007
Identifier:
https://is.muni.cz/th/aebyl/
Thesis defence
- Date of defence: 15. 6. 2007
- Supervisor: PhDr. Jitka Vlčková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsBachelor programme / field:
Philology / English Language and Literature