Designing a FinTech Start-up (MONBOW) in Contemporary Iraq

Mohammed Ghareeb

Master's thesis

Business plan for a fintech startup

Abstract:

This Master’s thesis aims to develop an applicable business project related to financial service offerings in Iraq. Fintech startups have grown tremendously lately, and they force traditional financial institutions to change their business model in order to survive in the long-run. One of the major aspects of a country’s development is related to the financial condition and the level of financial inclusions in the country. Thus, with these new startup concepts, the economic development in Iraq will be more developed and transparent. The first part of this thesis focuses on analyzing the theoretical aspect of financial technology and the financial industry. In addition, the practical part of this Master’s thesis is focusing on a business plan for a startup in Iraq’s market. Several business aspects have been analyzed in this thesis: PESTEL, SOWT, Lean canvas, Marketing plan, Financial plan, Feasibility of the project …etc. Due to the high potential in the market, the business will only suffer loss in the first year of operation using the realistic scenario. From the second year on, the business will achieve a presentable outcome.

Abstract:

This Master’s thesis aims to develop an applicable business project related to financial service offerings in Iraq. Fintech startups have grown tremendously lately, and they force traditional financial institutions to change their business model in order to survive in the long run. One of the major aspects of a country’s development is related to the financial condition and the level of financial inclusions in the country. Thus, with these new startup concepts, the economic development in Iraq will be more developed and transparent. The first part of this thesis focuses on analyzing the theoretical aspect of financial technology and the financial industry. In addition, the practical part of this Master’s thesis is focusing on a business plan for a startup in Iraq’s market. Several business aspects have been analyzed in this thesis: PESTEL, SOWT, Lean canvas, Marketing plan, Financial plan, Feasibility of the project …etc. Due to the high potential in the market, the business will only suffer loss in the first year of operation using the realistic scenario. From the second year on, the business will achieve a presentable outcome.

Keywords

Financial Service Offerings, Economic, Financial Technology (FinTech), Start-up, Business Plan, Financial Industry

Keywords

Start-up, Financial Technology (FinTech), Economic, Business Plan, Financial Service Offerings, Financial Industry

Language used: English

Date on which the thesis was submitted / produced: 1. 12. 2020

Thesis defence

• Date of defence: 14. 6. 2021
• Supervisor: Tomáš Ryška
• Reader: Sara Wüst

Vysoká škola ekonomická v Praze

Master programme:
Management