Influence of commodity costs on the price of FMCG products – Danagul Baituyakova
Danagul Baituyakova
Master's thesis
Influence of commodity costs on the price of FMCG products
Influence of commodity costs on the price of FMCG products
Abstract:
The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of …moreAbstract:
The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of …more
Language used: English
Date on which the thesis was submitted / produced: 2. 3. 2015
Identifier:
http://www.vse.cz/vskp/eid/52503
Thesis defence
- Date of defence: 8. 9. 2016
- Supervisor: Ladislav Tyll
- Reader: Ondřej Machek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/52503
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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