The role of new media in a modern marketing communication – Bc. Petra Nagajdová
Bc. Petra Nagajdová
Bachelor's thesis
The role of new media in a modern marketing communication
The role of new media in a modern marketing communication
Abstract:
Bakalárska práca na tému “Úloha nových médií v modernej marketingovej komunikácii “ analyzuje hlavné pojmy spojené s marketingovou komunikáciou a jej formami. V teoretickej časti, budú uvedené definície, kanály a koncepty klasickej marketingovej komunikácie. Hlavný dôraz sa bude klásť na jednotlivé javy ako napríklad nové trendy v oblasti marketingovej komunikácie alebo marketingových stratégii. Praktická …moreAbstract:
Bachelor thesis on the topic "The role of new media in a modern marketing communication " analyses the main concepts and forms associated with modern marketing communication. In the theoretical part, definitions, channels and concepts of classical marketing communication and modern marketing communication will be given. The main focus will be placed on individual phenomena, i.e. new trends in marketing …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2020
Identifier:
https://is.vsfs.cz/th/lz40u/
Thesis defence
- Date of defence: 26. 8. 2020
- Supervisor: Ph.D. Vadim Semenenko, MBA
- Reader: Ing. Martin Švehla
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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