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Mgr. Jakub Vančo

Bachelor's thesis

Marketing snowbordovej školy

Marketing of a snowboarding school
Abstract:
The main purpose of my bachelor work, marketing of a snowboarding school, is to help a new snowboard school in Bratislava to get some recognition and good image. The bachelor work is divided into five sections as it is stated in the dean guidelines. From the content point of view we can divide the work in three parts. In the first part I characterized marketing in sport. I explained the main topics …more
Abstract:
Cieľom mojej bakalárskej práce, Marketing snowboardovej školy, je pomôcť novo založenej snowboardovej škole v Bratislave získať si povedomie medzi ľuďmi a vytvoriť marketingový plán. Práca je rozdelená z obsahového hľadiska sa skladá s prvej časti v ktorej som charakterizoval športový marketing. Priblížil problematiku reklamy a loga. V druhej časti som venoval charakteristike konkrétneho subjektu, …more
 

Keywords

marketing šport konkurencia reklama snowboardová škola propagácia marketing management competition advertising snowboard school propagation
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2012
Identifier: https://is.muni.cz/th/gaeep/

Thesis defence

  • Date of defence: 15. 6. 2012
  • Supervisor: Mgr. Oldřich Racek, Ph.D.
  • Reader: Mgr. Milena Strachová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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