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Bc. Lucia Lazoriková

Bachelor's thesis

Marketingové komunikace libovolné společnosti

Marketing communication of selected company
Abstract:
The bachelor thesis is focused on the marketing communication issue of Tesla Inc. The thesis is divided into the theoretical and practical part. The theoretical part includes one chapter. In this chapter we describe marketing communication, marketing and marketing mix. We defined the marketing communication mix with five communication tools. In the second chapter we looked at Tesla Inc. from its establishment …more
Abstract:
Bakalárska práca je orientovaná na problematiku marketingovej komunikácie spoločnosti Tesla Inc. Práca je rozdelená na teoretickú a praktickú časť. Teoretická časť obsahuje jednu kapitolu. V tejto kapitole sme popísali marketingovú komunikáciu, marketing a marketingový mix. Marketingový komunikačný mix sme definovali piatimi komunikačnými nástrojmi. V druhej kapitole sme sa venovali spoločnosti Tesla …more
 

Keywords

Marketingová komunikácia public relations situačná analýza PESTEL SWOT BCG matica konkurenčné prostredie Tesla Inc. marketing communication situational analysis competitive enviroment BCG matrix
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2018
Identifier: https://is.vsh.cz/th/cyzmt/

Thesis defence

  • Date of defence: 4. 6. 2018
  • Supervisor: Ing. Jan Mastný
  • Reader: doc. Ing. Dagmar Jakubíková, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)

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