Economic comparison of online marketing campaigns: A case study in area of baby nutrition – Žaneta Šupová
Žaneta Šupová
Bachelor's thesis
Economic comparison of online marketing campaigns: A case study in area of baby nutrition
Abstract:
The aim of this work is to compare the cost of online marketing campaign. The work is divided into two parts. The first part, theoretical, presents and explains the basic concepts related to marketing, what is the role of marketing in today for the company and for the companies that use online campaigns. In the second part, practical, will be specifically mentioned online marketing campaign of two …more
Language used: English
Date on which the thesis was submitted / produced: 9. 3. 2016
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
ŠUPOVÁ, Žaneta. \textit{Economic comparison of online marketing campaigns: A case study in area of baby nutrition}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/evpovo/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Economic evaluation of online marketing for a selected pharmaceutical company
Žaneta Šupová -
Economic evaluation of online and offline marketing for a selected telecommunication company in Kazakhstan
Mariya Klimova -
Evaluation of Marketing Communication
Devansh Kapadia -
Economic evaluation of premium branding strategies
Egor Savinykh -
Zhodnocení ekonomického vývoje a návrh finanční strategie podniku společnosti CRS Marketing s.r.o.
Gabriela Hrušková
Name
Posted by
Uploaded/Created
Rights