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Jiexi CHEN

Bachelor's thesis

Business plan for general merchandise retail

Business plan for general merchandise retails
Abstract:
The abstract of this thesis is to draft a business plan for a Chinese-owned general merchandise retailer store in Poland in order for them to grow and develop this company according to their goals and objectives. It will also serve to point out and instruct the layout and process of making a business plan to other business owners so that they can use the template to create their own effective plan …more
Abstract:
The abstract of this thesis is to draft a business plan for a Chinese-owned general merchandise retailer store in Poland in order for them to grow and develop this company according to their goals and objectives. It will also serve to point out and instruct the layout and process of making a business plan to other business owners so that they can use the template to create their own effective plan …more
 

Keywords

Business plan Marketing strategy Chinese merchandise retail Polish retail market

Keywords

Business plan Marketing strategy Chinese general merchandise Polish retail market
 
Language used: English
Date on which the thesis was submitted / produced: 30. 6. 2021

Thesis defence

  • Supervisor: Mgr. Ondřej Benda
  • Reader: Renata Čuhlová, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTON
https://is.newton.university/zp/13221 Reference to the local database file of the institution
https://is.newton.university/zp/13221/posudek/vedouci Reference to the local database file of the institution
https://is.newton.university/zp/13221/posudek/oponent/6576 Reference to the local database file of the institution